lifetime access campaign

Success was no accident - every second was crafted for value, emotion, and clarity, built around the unbeatable hook:
“Never pay for fitness again.”

The message aligned perfectly with the offer, combining real user results with an innovative use of AI:

  • Young and fit with Freeletics.

  • Old and still fit thanks to Freeletics.

The result: authentic storytelling + AI innovation, delivering some of Freeletics’ best-performing performance marketing results.

the hexagon man

For this retargeting campaign, I transformed a static brand logo into a dynamic character using generative AI - bringing personality and relatability to an element that was previously untouchable.

I developed “The Hexagon Man” from conceptualization to final compositing:

  • Finding the balance between playful animation and brand’s voice and maturity.

  • Designing, editing, and compositing with generative AI to create an attention-grabbing brand mascot.

The result: a logo that didn’t just represent the brand visually, but spoke with personality and captured audience attention in a fresh, engaging way.

papparazzi

as a part of the UA team of Freeletics, I have created hundreds of videos tapping on social media trends and catering to the pace the audience calls for.

you won’t believe

speed was everything - this campaign was built to grab attention in the first second and keep it through relentless pacing, clear visuals, and product-first storytelling.

by mixing ugc footage, on-set shoots, and dynamic app motion graphics, i created a seamless flow where authenticity met clarity. every transition carried product information forward without slowing the energy.

the result: a performance-ready asset that translated complex app features into quick, engaging moments - perfect for paid social and ua testing.

there are gods

fully created with AI, this cinematic short connects product and user through an emotional pain point: the phone as both obstacle and solution. I wrote the script and hook, directed the narrative, and used Veo3 for visuals, refining them in post. The result: a branded-style film proving how AI can craft powerful, scalable storytelling.